65-70% Indians are Vitamin D deficient.

Despite plentiful sun, Vitamin D (aka sunshine vitamin) deficiency is reaching epidemic proportions in India, warns Dr Michael Holick, Endocrinologist and global authority on Vitamin D therapy.

Recent studies have revealed that 65-70 per cent Indians are Vitamin D deficient and another 15 per cent are insufficient. Wondering what’s all the fuss about? For starters, Vitamin D is not a simple vitamin. It is a steroid hormone that impacts virtually every cell in the body. It is synthesised in the skin on exposure to sunshine and is needed to absorb calcium and for bone health. Read more here.