The CEO of Solar D hopes that all sunscreens in the future will feature the vitamin D boosting-technology that’s currently exclusive to his brand.
“When the first water-resistant sunscreen came out, there was only one but within three years virtually every sunscreen was water resistant,” said Collett.
“Our long-term goal is that every sunscreen on the shelf has our technology, which would be a dream.”
Vitamin D deficiency affects more than 1 billion people worldwide and has been linked with various cancers, Alzheimer’s, heart disease and depression.
Solar D uses patented UVB Filtering Technology that lets in some of the sunlight that helps the body naturally produce vitamin D, but blocks harmful UVA rays that can lead to skin cancer. Read more here.