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The smart sunscreen with built-in health benefits

The CEO of Solar D hopes that all sunscreens in the future will feature the vitamin D boosting-technology that’s currently exclusive to his brand. “When the first water-resistant sunscreen came out, there was only one but within three years virtually every sunscreen was water resistant,”

65-70% Indians are Vitamin D deficient.

Despite plentiful sun, Vitamin D (aka sunshine vitamin) deficiency is reaching epidemic proportions in India, warns Dr Michael Holick, Endocrinologist and global authority on Vitamin D therapy. Recent studies have revealed that 65-70 per cent Indians are Vitamin D deficient and another 15 per cent

Benefits of Sunlight: A Bright Spot for Human Health

Although most of the health-promoting benefits of sun exposure are thought to occur through vitamin D photosynthesis, there may be other health benefits that have gone largely overlooked in the debate over how much sun is needed for good health. Read more

Sunlight and Vitamin D: A global perspective for health

A three-part strategy of increasing food fortification programs with vitamin D, sensible sun exposure recommendations and encouraging ingestion of a vitamin D supplement when needed should be implemented to prevent global vitamin D deficiency and its negative health consequences. Read more